POPAI’s OMA to happen @ In-Store Asia 2012
It’s time for the Indian POP service providers’ community to walk up the pedestal of recognition as POPAI Outstanding Merchandising Achievement (OMA) Awards are here to stay. Post the resurrection of POPAI’s India Chapter, one major step the association and its members have taken is to make OMA Awards happen here.
Point of Purchase Advertising International- India (POPAI India) is hosting POPAI Outstanding Merchandising Achievement (OMA) Awards at In-Store Asia 2012, New Delhi on February 16, 2012.
A really coveted title globally for the POP industry, POPAI’s OMA Awards will recognize the most innovative and effective in-store and retail displays that lift sales and make products memorable and enticing to consumers. It will bring together Brand Marketers, Retailers, Design firms, Advertising agencies and the Marketing Industry as a whole.
The categories include:
I General Categories: (From 1 to 7)
| 1. |
FMCG:
Food & Grocery, Beverages, Liquor, Tobacco, Home Care, Personal Care, Health Care, etc. |
| 2. |
Lifestyle : Time wear, Eyewear, Luggage, Apparels, Footwear, Jewellery, etc. |
| 3. |
Cosmetics & Fragrances . |
| 4. |
CDIT (Consumer Durable & Information Technology) : White Goods, Computer Hardware, Computer Software, Telecommunication. |
| 5. |
Entertainment & Media: Books & Publications, Movies, Home Entertainment, Radio, Music. |
| 6. |
Automobile : Cars, Specialty Vehicles, tyres, Car Batteries, Accessories, Waxes & Washes, etc. |
| 7. |
Toys & Games
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II Special Category: (8 & 9)
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Entries can repeat in this category from any of the above entries. But additional entry fee has to be paid |
| 8. |
Signage
: Illuminated & Non illuminated, Indoor & Outdoor |
| 9. |
Innovation & Technology:Units creating Shopper Engagement / Interaction.
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III Display of the Year
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| 10. |
Display of the Year (DOY)
Display of Year is chosen from the Gold POPAI India OMA winners. (Not by entry)
Display of the Year winners are chosen from among the gold winners in each division of the contest. A prestigious panel of judges comprised of producers, brand marketers and retailers will identify winners in a range of categories. The first round of judging is done online; the second round of judging is done in person, where judges evaluate the actual displays to formulate a final score. |
The deadline for the entries is 25th January, 2012.
POPAI is the only trade association of the Marketing at-Retail industry dedicated to serving its members by promoting, protecting and advancing the broader interests of marketing at-retail through research, education, trade forums and legislative efforts, globally.
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