Benefits of POPAI Membership
Benefits of POPAI
- Membership access to international articles, research data, key world happenings in the Marketing-at-Retail industry. From POPAI’s own national, comprehensive studies of P-O-P in Supermarkets, Convenience Stores, Drug Stores, RFID Technology, Audience Measurement Principles and more. Available FREE to POPAI members.
- Online Member Directory to search key contacts by name, company, type of business, type of clients, globally.
- Information on Worldwide POP Award Programs and have the chance to participate in OMA Awards and other POPAI Awards. POPAI’s Outstanding Merchandising Achievement Awards (OMA’s) are the longest standing and most respected tradition of honoring excellence in advertising and marketing-at-retail globally.
- POPAI conducts online international learning programs for retail to enhance your career, gain the competitive edge, stay informed, and earn the prestigious Certified Point of Purchase Professional (CPP) Program.
- Have access to some of the industry’s best resources and services. POPAI’s online Library draws from hundreds of sources including trade publications, research reports, association newsletters, mainstream media, university journals and more. Key articles are pulled and highlighted for you each month. Keep your selections on your own library shelf to read now, or use later for presentations.
- Keeps you updated on happenings in the world of in-store marketing by sending you weekly email news updates and copies of quarterly industry magazine, In-Store Insights.
- Creative gallery access to international marketing at retail designs.
- POPAI gives you networking opportunities by cocktail receptions, seminars and more events where retailers, brand marketers and producers can mingle, compare notes, trade cards and grow business relationships.
- Exposure via listing on POPAI’s Global website and Indian website.
- Discounted prices for leading books and publications. Also avail the discounts on events and training programs.
