International Library & Research  
 

Your only source for marketing at retail from around the world:
-Original research
-Text books
-Reference


 
  International Creative Gallery  
 

See examples of the world’s best marketing at retail campaigns: POPAI's OMA winners & more.

 
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You can now join POPAI immediately, through POPAI's on-line member application process

 
  International Event  
 

Instore Marketing at Excellence - Marcus Evans


 
     
     
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Business Contacts
Online Member Directory to search key contacts by name, company, type of business, type of clients, globally - - available 24 hours a day

Global Information
From 18 countries to keep you current with the world of advertising and marketing at retail

Pictures Worth a Million
View winners of POPAI’s Outstanding Merchandising Achievement awards via our online Creative Gallery. Ideas galore.

The Only Library You’ll Ever Need
POPAI’s online Library draws from hundreds of sources including trade publications, research reports, association newsletters, mainstream media, university journals and more. Key articles are pulled and highlighted for you each month. Keep your selections on your own library shelf to read now, or use later for presentations.

Research That Makes a Difference
From POPAI’s own national, comprehensive studies of P-O-P in Supermarkets, Convenience Stores, Drug Stores, RFID Technology, Audience Measurement Principles and more. Available FREE to POPAI members.

Networking Made Easy
POPAI brings you cocktail receptions, seminars and more events where retailers, brand marketers and producers can mingle, compare notes, trade cards and grow business relationships.

Education
To enhance your career, gain the competitive edge, stay informed, and earn the prestigious CPP(Certified Point of Purchase Professional Program)….

POPA IUniversity on the Road – coming to a city near you. Master’s Program at Northwestern University on July 12-14 – where two days of intense study and networking prepares you for most requirements of the Certification exam.

POPAI U on the web – where one fee lets all your staff can gather for interactive pc-based seminars. Annual Industry Leadership Conference (San Diego in January 2005).

Recognition for Your Hard Work

POPAI’s Outstanding Merchandising Achievement awards (OMA’s) are the longest standing and most respected tradition of honoring excellence in advertising and marketing at retail globally.

POPAI is your global nonprofit trade association – where your voice, your interests and your involvement return your investment!!

 

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