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POPAI India OMA Awards 2012
The Point of Purchase Advertising International- India (POPAI India) is hosting POPAI India Outstanding Merchandising Achievement (OMA) Awards during the In-Store Asia 2012 at Pragati Maidan New Delhi on February 16, 2012. POPAI’s OMA Awards is the award for recognizing the most innovative and effective in-store and retail displays that lift sales and make products memorable and enticing to consumers. It will bring together Brand Marketers, Retailers, Design firms, Advertising agencies and the Marketing Industry as a whole. POPAI’s highest honor, Display of the Year (DOY), is chosen from the Gold OMA winners. A prestigious panel of judges comprised of brand marketers, retailers, ad agency representatives, shopper insights professionals, research anthropologists and producers will identify winners in a range of categories. Judges will evaluate contest entries using submitted images and Fact Card information. The second phase of judging is completed on the POPAI show floor at In-Store Asia 2012.
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