Point-of-Purchase Advertising International (POPAI) is the only non-profit trade association
for the Marketing-at-Retail industry dedicated to serving its members by promoting, protecting
and advancing broader interest of Marketing-at-Retail through research, education, trade forum
and legislative efforts.

The rapid growth of organized retailing and increasing emphasis on Marketing-at-Retail as
an effective In-store communication on tool has led to a need for an organization in the
Indian Point-Of-Purchase industry.