Incorporated in the USA in 1936, POPAI has now more than 1700 members worldwide covering 40 countries.

POPAI offers brand marketers, retailers and producers and suppliers of point-of-purchase advertising a world of information, networking opportunities and education. Everything they need to do their jobs better and increase their product sales. It serves as a source of market research information and provides continuing education.

POPAI aspires to enable our industry to influence consumer buying decisions. The association seeks to advance the evolution of marketing at-retail as a strategic advertising medium integrated into the marketing mix globally. POPAI also offers members the tools they need to be knowledgeable about marketing at-retail and adhere to industry standards of practice.

POPAI helps members make marketing at-retail work effectively.